CONTENT GENERATION
Generate High-Value Ideas & Establish a Leading Position in the Market
Discovering new market opportunities involves uncovering unexplored content, much like discovering untapped resources. Achieving this requires understanding the business context as a market and a socio-cultural framework with its unique logic, values, and representations. The crux of success lies in converting organic content into high-value propositions that can represent your new products effectively and fuel your business growth.
Generate New Content & Drive Innovation.
Convert your ideas into high-value propositions for new products and brands.
When working with organic content, at an initial stage of development, you can formulate your product, service and brand propositional concept without the constraints of previously defined content. This is vital in determining the conceptual domain in which your proposition, position, brand, packaging and everything related to your product and its promotion will be developed. At this early stage, selecting a brand propositional concept is critical for providing a wealth of attributes that may shape your product or brand promise. In short and long-term business development, the “bigger the picture,” the better.
Converting organic content into high-value propositions can be a daunting task. This entails defining a conceptual base to uphold your proposition and ensuring its logical alignment with your product attributes, performance and experience. How you define your product’s purpose and benefits will determine its relevance and significance to your customer. Furthermore, establishing the purpose and meaning of your product and brand explicitly lays the groundwork for your business logic. These constituted meanings define the reasoning of the content that underpins your business activities and objectives.
Successfully creating a proposition, position, and brand concept is only the first step. The true challenge lies in transforming those abstract ideas into tangible elements such as packaging, logo design, and activities. How the desired meanings can be constructed from physical representations requires a deep understanding of the logic underlying their construction. At every stage of the product life-cycle, the success of any business lies within the synthesis of meaning across varying forms of expression under one unifying logic.
Generate Fresh Content to Penetrate Challenging New Markets
Penetrate new markets by adjusting content elements to new demands.
Introducing your product to a new market can be challenging. The original development of your product, service or brand propositional concept may not appropriately align with the logic of a new and different context. As the name signifies, a new market is a new and unique environment that influences how your proposition is defined, experienced and authenticated.
It’s important to follow established principles, yet it is equally essential to reassess the reasoning behind content processing and delve further into the meanings that make up your product’s promise and experience. Doing so enables you to create messages and activities that genuinely resonate with your customers and foster strong relationships. It’s a common mistake to assume that the same product content will lead to equal success in all markets. While this approach may superficially save costs in the short term, it drastically hinders growth and development.
Generating ideas can be complex, but turning them into worthwhile customer proposals and brands can be even more trying, particularly in fiercely competitive markets.
